Nityas Gems N Jewellery Limited (NITYAS)

Nityas Gems and Jewellery Limited engages in the design, manufacturing, and sale of lab-grown diamond studded gold jewellery in India. The company operates through an integrated business model comprising business-to-business (“B2B”) manufacturing and distribution to organized retailers, standalone retailers and wholesalers; and direct-to-consumer (“D2C”) omnichannel retail operations. It engages in procurement and management of raw materials, product design, manufacturing, quality control, distribution, branded retail and direct-to-consumer sales. The company offers a range of lab-grown diamond studded gold jewellery products across categories, such as rings, earrings, pendants, bracelets, mangalsutras, nose pins, necklaces, cufflings and bangles, across daily wear, occasion-based. It also offers men's jewellery and customized segments. The company's B2B segment engages in the design, manufacture and supply of lab-grown diamond studded gold jewellery to a network of jewellery retailers across various states and union territories in India, as well as to overseas customers in United Arab Emirates, Australia, Canada, Taiwan and Kenya. Nityas Gems and Jewellery Limited was incorporated in 2022 and is based in Surat, India.