IPOPLUS

ICICI Direct Review

Full Service Broker
3.9/ 5 rating19 Lakh+ active clients

ICICI Direct is a bank-backed full-service broker best suited to investors wanting a 3-in-1 account and in-depth research.

Charges
Account Opening FeeRs 0 (Free)
Annual Maintenance (AMC)Rs 700/year
Equity Delivery0.29% (iValue plan: Rs 20)
Equity Intraday0.029% or Rs 20
F&ORs 20 per order
Demat AccountRs 0 (3-in-1 account)
Pros
  • 3-in-1 banking integration
  • Strong research desk
  • Wide product range including bonds
Cons
  • Higher charges on default plans
  • Complex pricing plans
  • High AMC