SMR Jewels Limited

About

SMR Jewels Limited is a jewellery company that specialises in Designer Heritage Jewellery inspired by India’s cultural traditions and artistic craftsmanship. The company designs and sells a wide range of jewellery collections, including theme-based jewellery inspired by mythology and spirituality, nature-inspired jewellery, bridal and festive jewellery, and traditional styles such as Jadtar, Meenakari and Polki jewellery. It combines traditional designs with modern styling to cater to changing customer preferences. The company primarily operates through a B2B business model, supplying jewellery to retailers, jewellery chains, boutique stores and other brands across India. Its revenue is mainly generated from the sale of jewellery products to these customers. SMR Jewels follows a design-led approach supported by an in-house design team and a network of skilled artisans and job workers across India. The company also participates in jewellery exhibitions to expand its customer base and market presence.